Bon Odori Festival Planning & Management

Complete Planning and Management of Interactive Japanese Cultural Events Centered on Bon Odori

ASE plans and manages Bon Odori-centered cultural events for companies, local governments, commercial facilities, hotels, tourist attractions, and schools,
offering interactive Japanese cultural experiences tailored to each audience.

From reviving traditional Bon Odori festivals and launching new community events to corporate summer gatherings, internal company events, company summer festivals, and events at commercial facilities,
and cultural experiences for international visitors, we plan, launch, and manage Bon Odori events tailored to each event's objectives and participants.

Rather than simply presenting dance performances, we create welcoming environments where participants can naturally join the dance circle and connect with one another.
From concept development and program planning to MC booking, dancer arrangements, dance instruction for participants, and on-site event management,
we provide comprehensive support for event planning, coordination, and staffing.

In addition to venue facilities and equipment such as dance towers (yagura), tents, sound systems, lighting, and food stalls, we can also support video recording, video production, and live streaming,
working with our partner companies according to the needs of each event.
We help organizers reduce the burden of coordinating multiple vendors by providing a streamlined approach to event preparation and management.

From one-time events to supporting the launch of Bon Odori festivals intended to become annual traditions,
we offer solutions tailored to each organization's needs and circumstances.

Support for Launching and Reviving Bon Odori Festivals

For communities and organizations hosting a Bon Odori festival for the first time, ASE reviews the event's objectives, target participants, venue conditions, schedule,
and operational requirements to develop a practical and manageable event plan.
For communities looking to revive a former Bon Odori festival, we review available records, local circumstances,
and current participant demographics to explore how the festival can be successfully brought back.
We also help develop event programs and
operational structures that support long-term continuity as an annual tradition.

If you would like to revive a local Bon Odori festival, launch a new one, or establish a sustainable annual event,
please visit our Regional Revitalization Support page for more information.

Learn More About Bon Odori Revival and New Festival Support ▶

From Planning to On-Site Event Management

A successful Bon Odori event is about more than playing music and dancing. It is important to create a welcoming experience that encourages everyone to participate.
ASE provides program planning, MC booking, dance performer arrangements, and simple dance lessons for participants, tailored to the event's objectives and venue conditions,
as well as support for on-site event operations.
Even for companies introducing Bon Odori for the first time at summer parties or internal events, we design accessible programs that participants can enjoy comfortably.

Our Services

ASE provides comprehensive support, from Bon Odori event planning and arranging dancers, MCs, and instructors
to preparing event scripts, providing dance lessons for participants, and managing event-day operations.

• Bon Odori event planning
• Planning and design of interactive Japanese cultural events
• Support for launching Bon Odori festivals
• Consultation on reviving or launching Bon Odori festivals
• Consultation on sustainable event operations
• Event program and schedule planning
• Event script preparation
• Music selection
• MC booking
• Bon Odori dancer booking
• Arranging dance instructors and demonstration performers
• Introductory dance lessons for participants
• Event Operations
• Consultation on venue layout and participant flow
• Sound, lighting, and equipment arrangements and operation
• Event filming and video production
• Live streaming
• Consultation on dance towers (yagura), tents, and other facilities
• Consultation on food stalls and venue setup
• Coordination with partner companies
• Event program planning for companies hosting Bon Odori for the first time
• Bon Odori entertainment and event management without food or beverage services

Types of Events We Support

Bon Odori can be incorporated into community festivals, corporate events, shopping mall events, school activities, and international cultural exchange events.
We design accessible, enjoyable programs tailored to participants' ages, venue size, event duration, and objectives.

For Local Communities and Municipalities

We support municipal events, neighborhood association summer festivals, shopping street events, community gatherings, and Bon Odori festivals.
We propose approaches tailored to local circumstances for launching, reviving, and sustaining Bon Odori festivals.

For Companies and Organizations

We support corporate summer parties, internal events, company festivals, and anniversary celebrations.
For companies hosting Bon Odori for the first time, we provide program planning, MC booking, dancer arrangements, and introductory dance lessons,
creating an event format that is easy to organize and enjoy.

For Commercial Facilities &ShoppingMalls

We support events at commercial facilities, shopping malls, rooftop venues, summer holiday events, and community partnership events.
By incorporating Bon Odori as an interactive Japanese cultural experience for visitors,
venues can offer experiences beyond shopping and create a lively, engaging atmosphere.
We also offer accessible formats, such as request-based Bon Odori and short participation sessions, that encourage visitors to join in.

For Hotels, Tourist Facilities, and International Visitors

For hotels, tourist facilities, and events for international visitors,
Bon Odori offers an interactive Japanese cultural experience that guests can actively participate in rather than simply watch.
By combining Bon Odori with yukata experiences, Japanese dance, traditional musical instruments, and introductions to local culture,
we can create memorable cultural experiences for hotel guests and international participants.
We can also support multilingual event materials, on-site coordination, and explanations, including in English.

For Schools and International Cultural Exchange

Bon Odori can be incorporated into school activities and international exchange events as a fun, interactive introduction to Japanese culture.
Programs can include easy-to-follow explanations and introductory dance lessons suitable for beginners and international participants.
We can also support multilingual materials, on-site coordination, and explanations for international participants, including in English.

Interactive Bon Odori Events by ASE

ASE goes beyond traditional Bon Odori formats by designing engaging events that make participation more enjoyable and accessible.

Our programs include Request de Bon Odori, where participants request the songs they want to dance to,
extended-duration Bon Odori events,
and beginner-friendly programs with introductory lessons for international participants and first-time dancers.
We tailor each interactive Bon Odori program to the venue and event objectives.

These programs can be adapted for community festivals, commercial facilities, corporate events, tourism, and international visitors.

Event Example:8-Hour Request de Bon Odori Marathon

ASE planned and managed an extended Bon Odori event on the rooftop of Yokohama World Porters, featuring songs requested by participants.
The event was titled "8-Hour Request de Bon Odori Marathon."

By adding song requests and an extended participation format to traditional Bon Odori,
we created an event designed to be enjoyable for first-time participants and younger generations.
This format can be adapted not only for community festivals but also as an interactive attraction at commercial and tourist facilities,
demonstrating ASE's distinctive approach to Bon Odori event planning.

View Details of the 8-Hour Request de Bon Odori Marathon ▶

Bon Odori Entertainment Without Food or Beverage Services

ASE also provides Bon Odori entertainment, program coordination, and event management services without requiring food stalls or catering arrangements.
For corporate events, summer parties, and community gatherings where the venue and catering have already been arranged,
we can provide just the Bon Odori portion of the event.
Services can include dancers, MCs, event scripts, introductory dance lessons, and on-site coordination,
depending on your specific requirements.

From Initial Consultation to Event Day

You can contact us even if your event plans have not yet been finalized.
We review your event objectives, venue, expected attendance, and preferred dates to develop a practical event plan.

Service Areas

Based in Yokohama, ASE serves the Greater Tokyo Area, including Kanagawa and Tokyo,
as well as locations throughout Japan and overseas, providing Bon Odori event planning, management, and Japanese cultural experiences.

Depending on the event's requirements, schedule, and available resources, we can support corporate events, municipal events, and commercial facility events,
as well as tourism programs, events for international visitors, and cultural exchange activities.

Contact us

Whether you want to revive a local Bon Odori festival, launch a new one, or incorporate Bon Odori into a corporate summer party or internal event,
or organize an interactive Japanese cultural event at a commercial or tourist facility, you are welcome to contact us even if your plans are still taking shape.

Based on your preferred dates, venue, expected attendance, and event requirements,
we will help develop a practical plan covering event design, program coordination, performer arrangements, and venue setup.